Experience

Automating Marketing Analytics: From Spreadsheet Chaos to an Intelligent Data Hub I successfully migrated a business from cumbersome and error-prone Google Sheets to a centralized web application with a robust database, transforming their marketing analytics from a manual chore into a strategic advantage. Here’s what was delivered: A Single Source of Truth: Engineered seamless integrations with all key platforms: Advertising: Facebook Ads, Google Ads, TikTok. Websites & E-commerce: Tilda (via webhook and file import) and WP/WooCommerce for order data. CRM: Voiptime for call tracking and order attribution. Finance: Finmap for automatic cost reporting. Instant Calculations & Insights: The application automatically processes data using custom formulas to calculate advertising effectiveness, saving countless hours of manual work and providing real-time insights. Automated Reporting & Export: The system aggregates all data into unified, easy-to-read reports. Users can quickly view performance and download any data set to Excel for further analysis with a single click. Smart Permissions & Notifications: A flexible user role system ensures each team member sees only the data relevant to them. Convenient in-app and Telegram notifications keep the team informed about system status and critical events in real-time.

Contributed to a payment orchestration platform. Integrated payment provider connectors. Resolved bugs and implemented logic patches using ELK stack for log analysis. Improved system stability by troubleshooting issues reported through Sentry.